LOLC Holdings PLC, the leading multinational financial conglomerate in Sri Lanka, proudly announces its glorious victory in clinching the esteemed title of "People’s Financial Services Brand of the Year" at the prestigious SLIM-Kantar People's Awards 2024. This remarkable achievement marks the seventh consecutive year that LOLC has been recognized as the top choice in the nation's financial services sector, repeating its dominance and firm dedication to uplifting lives across Sri Lanka.

At LOLC, community well-being takes primacy, and this accolade emphasises their persistent belief in prioritizing the needs and aspirations of the people they serve. Winning the SLIM-Kantar People’s Award for the seventh consecutive year is a testimony to the trust and confidence bestowed upon them by the valued stakeholders, customers, and the Sri Lankan public at large.

Mr. Kapila Jayawardena, Group Managing Director/CEO of LOLC Holdings PLC, expressed his gratitude, stating, “We are honoured and humbled to once again receive this prestigious award, at the only awards ceremony in the country dedicated to honouring the choices of the people. Year after year, LOLC has remained the most preferred and trusted brand, as evidenced by its consistent presence at the top of the list. This award is a true measure of the strength of the LOLC brand and a fitting tribute to the organization's unblemished dedication to the nation. As LOLC continues to set new benchmarks for financial services in Sri Lanka, our commitment to fostering inclusive and sustainable progress remains resolute. By embracing the United Nations Sustainable Development Goals, we recognize the critical role of financial inclusion in driving holistic growth. Our devotion to uplifting communities every day is showcased in our ongoing efforts to empower Sri Lanka in every way.”

LOLC has become widely recognized as a household name, standing as a testimony to the power of perseverance, the strength of integrity, and the enduring impact of genuine human connection. As LOLC contemplates their journey, there is a sense of satisfaction in the strong reputation they have built. With great humility and gratitude, LOLC embraces its role as a beacon of hope and positivity in the lives of millions, remaining steadfast to its mission to create a brighter, more prosperous future for all.

The 18th edition of the SLIM Kantar People’s Awards concluded successfully on March 19, 2024, at the Monarch Imperial. This esteemed event underscores the importance of consumer preferences, serving as a reflection of the voice and aspirations of the Sri Lankan populace. Organized annually by the Sri Lanka Institute of Marketing (SLIM) in collaboration with Kantar Lanka (Private) Limited, this event remains the foremost platform for recognizing brands, individuals, and institutions based on nationwide independent surveys. Notably, it stands as the sole awards ceremony dedicated to honouring the choices of the people, unveiling the brands and personalities closest to their hearts.